Tremayne and Belcher was established in 2002 to cover the first time buyer and middle-end of the market in Northamptonshire.

Director Laurence Tremayne speaks about his experience of EncoreLive.

"When we set up the business five years ago I chose Encore because it was the best software product available. My philosophy is that to be the best, you have to invest in the best and there is no doubt in my mind that investing in EncoreLive is a shrewd business decision.

"Within our business EncoreLive is one system in two locations and it's a sheer joy to be able to go into either our Daventry or Long Buckby office and carry on working as normal.

"The ability to promote properties across both branches but from the same live database means that there's never a missed opportunity to sell or provide a potential customer with a little extra information that could win their business.

"In the past we've spent a lot of man hours and money printing individual property details and posting them out to a large circulation list. EncoreLive has allowed us to free up this wasted time by giving us the choice how we send out information and who to.

"As access to the internet has become virtually universal, more and more people are searching for properties online and we're seeing fewer people wanting to spend the time physically visiting our branches.

EncoreLive's HTML email function allows us to regularly interact with our clients easily, quickly and cost-effectively and send them properties that have been specifically matched to their requirements rather than receiving something because they are on a mass mailing list.

"From a business point of view, the cost-saving implication of getting our staff into the habit of emailing details rather than posting them when it's not necessary is also immense.

"Forward thinking estate agents should not take too much convincing that EncoreLive is far superior to anything else on the market. I'm confident that just as we've found, our industry colleagues will be able to quickly analyse and monitor business practices, enhance efficiency and communication and make overall improvements to their company's profitability if they invest in EncoreLive."